Subhakar Rao Blog

Digital Marketing Trends 2012

According to Champion Homes CEO Subhakar Rao this year digital marketing is going to become very important than any other format of marketing. Digital Marketing is the trouble free channle to promote or build brand for your products or services. 

Pre-planned digital marketing strategy will enhance your brand or services online presence by encouraging engagement and sharing through social medias. Some of the best digital marketing chanles for this year are as follows:

Most Advanced Digital Marketing Channels for 2012

1. SEO - Googlr is becoming very strict with it's search engine ranking position but still most of the companies are gettting enough business throgh Google.

2. SMO - Social Media Marekting for brand building and to get tarted traffic.

3. Quality Content optimisation - Content plays a big role in web optimization, Duplicates will get penalization.

4. Video marketing - Best way to engage new visitors or customers

5. Mobile marketing - Suits for customizrd marketing Improved time relevance communications than any other channel.

How To Manage New Generation Employees

Managing new generation employees is not an easy task for any CEO'S who is running the business frompast 10 plus years.  If you’re like many small business owners today, your workplace includes three generations of employees: boomers, Gen X and Gen Y/Millennials. According to the recent surveys on challenges of managing multigenerational workforces and how some companies handle this issue. Although the examples used were large companies, there’s a lot that small businesses can learn.

 

Online Brand Building is must for All Business

It's 2011 - Social Media and Search Marketing has become one of the core platform to build brand for all types of business - You have a website. You have run from pillar to post to get the right design for your site, ensure your navigation works, and add all the content. Now its time to get some business out of it...

What will you do? Well, You have to market your site over the web. Search Engine Optimization is an effective way to do this.

What is Search Engine Optimization?

Search engine optimization or marketing, is a type of Online Marketing that seeks to promote websites by enhancing their visibility in search engine result pages

Benefits of Search Engine Optimization to your Business

Timely

Search engines play a crucial role in online marketing. They enable the prospects to reach the service providers at the very moment of want and also avail them exactly what we want, when we want it. They are very efficient and exist as long as the Web is around.

Targeted

The traffic driven by Search Engine is very targeted. The visitors who visit your site to find your product and services through search engines are seeking relevant products and are predisposed to hear your marketing message. Rarely, you will find a more qualified prospect than these.

Non-Intrusive

Search marketing is a non-intrusive marketing tool. All other advertising means intrudes upon customer behavior. Whether newspapers, radio, television... advertisements are forced upon you. In search engine marketing, the user is actively looking for your products, services, and information. They are glad to have reached your site. Thus it is non-intrusive.

Cost-effective

Surveys show that online purchases made through traffic delivered by search engines are 6 times more compared to banner advertising. The expenditure incurred due to online marketing campaigns using search engines is quite less than that for banner advertising. Thus they are cost efficient.

Innovative Rewards and Recognition System Plays Vital Role in Motivating The Employees Subhakar Rao

Subhakar Rao Thoughts on successful Corporate R&R Events

Corporate Rewards and Recognition of employees is about motivating them through out the year. Just as you take food everyday, Public praising of your employees will increase their energy level and confidence. These monthly or quarterly R& R should succeed only than a great amount of energy will flow through out the organization. Gifting the personalized goodies, useful gadgets to your employees will automatically increase the value of R&R. Here is one more mantra to organize successful R&R in public – the result is a highly energized workforce that produces amazing results. It makes business sense too.

Effective R&R programs should motivate all class of employees in a company, rather than just the top performers. These events should bring confidence on each of them and should make them feel that they will receive the same public recognition soon instead of feeling they will never get qualified for the same.

Best practice dictates the following guidelines for determining how many employees should be rewarded:

 

• Make sure at least 5 to ten 10 percent of employees get rewards for their daily positive energy and quarterly achievements at work space

• 40% to 70% should receive some form of informal recognition

• Rest of all employees from different team of your organization should be recognized at least in the form of public thank you by Company CEO's or Top Level Management

Techniques for Creating Email Blast

Email Blasting - Bulk Email Marketing

 

What is email blast?

An Email blast is an electronic mailing, sent all at once to a large mailing list. This is commonly used by the marketers. A blast could be sent out to all email addresses in the companies database informing about the sale. Email blast usually is done with the help of special software that may lead to, in fact not a blast but a one-by-one dispatch of the emails but in a sequence.

 

Few tips for creating email blast:

 

• When selecting an email blast software make sure that the program features non-spam technologies.

• Follow the rules of the CAN-SPAM Act

• You should find a program that offers demographic options that are as specific as possible.

• Check how often the email lists are updated

• Try to find email lists that are updated frequently (once a month)

• Use only opt-in email lists

• Find the right audience to target

• Make sure you match your email blast to your target audience

• Make sure your subject line is interesting. The trick is to hook the reader in the first line of the ad.

• Don't sell with your subject line

• Ensure your content is good and attractive

• Avoid Spammy language like bright red text, excessive exclamation points, All in CAPS and spammy words

• Host images on a server instead of sending them as attachments

• Provide links and contact information

• Provide links to your website

• Make your ad more creative, innovative and user-friendly

• If you are selling products have the buy options easily available

• Test each aspect of your email.

 

 

An Article by Subhakar Rao CEO of Silpam.

Subhakar Rao Conducted Midnight Marathon Run For Green To Promotes 3 Important Corporate Elements

Subhakar Rao' s Main idea behind this event is to bring Go Green Awareness with following three elements among all corporate sectors:

1.Corporate Social Responsibility: Organizations have realized their role and responsibility towards the society they operate in. This event apart from being for charitable and for noble causes also provides a platform for your employees to interact with and be involved with society.

2.Employee Engagement Programs: A team that plays together stays together. A marathon is one of the greatest opportunities to play together as it is one of those rare events that have the whole team playing together irrespective of age, sex, background or skill sets.

3.Brand Building Initiatives : Participating in the corporate relay is a great way to promote your brand too. Your team running in Go Green colors attracts a lot of attention. If they win then the bonus is that all media will write about your team

Subhakar Rao Talks on IT Outsourcing – The Next Gen Solution

Subhakar Rao's View on Why IT Outsourcing?

What would you do if your employees’ expenses amount to 70% of the overall revenue? You simply outsource – a better option to pull you through a lot of capital.

Outsourcing any service has the following benefits:

• Expertise: Expert individuals would cost you a fortune if they had to work full time, but can become budget-friendly when outsourced.

• Management: You can just focus on your core aspects of your business and leave the rest to someone else without paying too much for managers.

• Personnel Flexibility: It is easy to hire and terminate outsourced specialists than full-time personnel.

• Time Saving: What is the need to reinvent the complete process when someone, somewhere has done it before or developed an easy solution? Just use it! This saves a lot of time.

What Is IT Outsourcing?

Enterprises hire highly qualified entities for IT jobs without spending fortune for in-house team maintenance. This is a win-win concept for both enterprise and employees. This is suitable for qualified programmers, content generators, system admins and IT experts as they prefer flexibility in work.

What IT Tasks Can You Outsource?

You can rely on outsourcing for many IT tasks like Software consulting, Software programming, Website design and maintenance, Email server, Application hosting/Maintenance and Network maintenance.  

Who Opts for IT Outsourcing?

IT Outsourcing is appropriate for enterprises that have already launched a campaign, product or for newly emerging, acquiring organizations or companies having an obsolete or ill-maintained network. These enterprises can utilize IT outsourcing as they are usually in need of IT support for short durations.

Who Are The IT Outsourcing Providers In The Market?

The current trends in the market make it easy to find Outsourcing providers. IT Outsourcing providers include variety of vendors from big, small, medium sized as well as Fortune 500 companies to Freelance IT professionals.

How to Choose an IT Outsourcing Provider?

Choosing an IT Outsourcing provider is hiring a contractor for your home. You have to be knowledgeable enough to pose questions and find out the perfect business partner.

Take a Sneak Peak at the Tips for Choosing the Right IT Outsourcing Provider

Reliability:

• How long have they been in business?

• What is their experience in the business?

• How many offices do they have?

• How many employees do they have?

Project Experience:

• What types of projects have they worked on in the past?

• When was the last time they had someone working on a project similar to yours?

• If they have recently done a similar project, will the same team work on your project?

References:

• Is the provider able to produce several client references?

• Were the clients happy with the results?

• Do the clients still use them?

• Have the clients ever referred someone else to use them? 

• Additional costs: Double check for hidden costs in implementation, testing, training, connectivity infrastructure, transition, etc.

 Risks:

• What kind of risks are you going to be undertaking in outsourcing this project?

• Is the vendor insured?

• What is their insurance coverage?

• What kind of data loss prevention and backup have they implemented?

What is next in IT Outsourcing?

IT Outsourcing is still an emerging field due to the nature if the IT sector. There is no “Standard” in IT, as technology develops rapidly. Businesses in the 21st century do not have the luxury of sitting back and waiting to see what others will do; they must remain technologically competitive. IT Outsourcing is an ideal meeting place for IT professional and non-IT industries. Both parties benefit from the arrangement, helping each other to bolster productivity, eliminate redundancies, and keep on the cutting edge without busting any budgets.

Subhakar Rao Technology Champion

Subhakar Rao Surapaneni, named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times is a Sales and Marketing Pioneer, Investor, Technology Champion, Philanthropist and Leadership Mentor.

Subhakar Rao Champions Trust

Subhakar Rao started Champions Trust & Charitable Foundations in Bangalore India, dedicated to accelerating funding for poor and their education, engaging people, teachers and organizations, and enabling use of computers in schools.

Subhakar Rao Surapaneni Biography

Mr. Subhakar Rao Surapaneni's career has mirrored his five main professional passions: Leadership mentoring, Sales & Marketing Education, Philanthropy, Technology and Entrepreneurial investments. In each, he has been uniquely successful in creating value whether measured in champions and leaders created(Sales & Marketing magazine called him “The Man Who pioneered Marketing Outsourcing industry using Technology”), inspired students and jobs created. From 1993, Subhakar Rao Surapaneni supported numerous companies that created thousands of jobs. His philanthropy began in the 1990s and paralleled his business career. In 1995, he co-founded the Surapaneni Foundation centered around charitable activities and setting up Educational Institutions. He also heads SMEI, a Sales & Marketing -based think tank in India that works to improving global sales and marketing initiatives; and Champions Trust & Charitable Foundation along with the Surapaneni Educational Academy & Champions Lifelong Learning Society . He also heads up the Champions Capital Group, an entrepreneurial capital investment organization. A Top BITS, Pilani graduate in Computer science, Surapaneni completed his M.S. at the Wayne State University, USA & has numerous honorary certifications & degrees.